70 – 80% of new businesses fail in the first year of operations and only about 50% of those who survive the first year will remain in business in the next five years.
Studies have shown that it takes more than a good idea for a business to succeed. Very many factors tend to work against the survival and subsequent growth of an enterprise and unfortunately, as statistics have shown, many entrepreneurs are usually overwhelmed.
This is mostly because they either do not know the early warning signs to look out for or do not know the necessary remedial action steps to take when such problems arise.
This book, written by a serial entrepreneur, identifies the different kinds of business failure, early warning symptoms associated with a failing business, the management, marketing and money causes of business failure and practical action steps to take to avoid failure in business.
It will be of immense benefit to practicing and new entrepreneurs because applying the principles in the book will greatly increase the chances of your business surviving.